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Lisa Großkopf
Concerns of the 21st century

HOW TO CONVINCE YOURSELF THAT YOU CAN DO SOMETHING? In Lisa Großkopf’s work, the billboard becomes the carrier of our current questions. She uses the online portal, wikiHow, as the foundation. There you can find countless step-by-step instructions for all sorts of everyday challenges. The website offers not only instructions for tricky or seemingly hopeless situations, but also answers very mundane and bizarre questions. While some refer specifically to current problems (for example, ‘How to Wear a Mask’), others answer existential questions like ‘How to Find God.’ wikiHow involuntarily becomes a humorous mirror of a late capitalist society.
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