Selbstportrait is a photographic series that shows Simon Freund wearing other people’s outfits and these people in one and the same outfit of Freund’s. He thereby queries our desire for self-presentation. How are we Who and where are we Him. Our yearning to belong gets caught in a tension with our striving for individuality. In the digital realm the stage of our self-presentation receives a double bottom. It is not secure. Fake or real, Freund’s work points the way, for with and against cultural codes.